DASOMI

Creative Directing, 
Designer, 2018-2020

My position as a Creative Director includes rebranding DASOMI, by creating a minimalistic logo, invent new ideas for branding, advertising campaigns and marketing messages, creating and recognizing new approaches to advertising, revamping Instagram and analyze trends, look at new data on social media, and make decisions on final copy, final art, finished commercials and radio spots.

LOGO REBRANDING

SOCIAL MEDIA

** Video has music. 

  • From 100 followers to 3,333 organic followers

  • Engagement at least 5%

  • Partnerships with verified influencers as well as press (Times Square Billboard, Telemundo, The LA Fashion)

  • From social media, to campaigns, I have been partaking on the Instagram. 

  • Increased engagement, and followers up 80% since I first joined the company.

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WE MADE IT ON TIMES SQUARE

DASOMI had an opportunity to be on Times Square and we prepared with model and actress, Zita Vass to promote our brand. I've lead and given the creative direction of the advertisement, and passed it over to the team, for them to shoot and edit the advertisement. 

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Jessica Lau

laujeassica@gmail.com

UX Designer | Visual Design | Photographer

New York, NY