• Black LinkedIn Icon
  • Black Instagram Icon

Alpine Cinema Redesign

Disclaimer: I do not work for Alpine Cinemas. This is restrictly a case study of my own and does not reflect Alpine. As a self-teaching designer, this is just an ambitious overview. It is also a UX Case study.

* Sketches will be included.

There are also some elements that are not remade. 

Challenge

Change the cinema experience 

I chose Alpine Cinemas because I use it to buy tickets for the movies, but the websites gets confusing. 

Goals

For Personal Development: 

  • Learn how to conduct and analyze user research, design through sketch and Adobe XD, and prototype.

  • Apply knowledge from UX into design

For Redesign:

  • To create a more engaging platform for users

  • To keep the format of the website, solving different UX problems

  • To create an easier way to book tickets

Project Roles: UI/UX Designer, Product Designer

Defining the Problems

Search:

The first thing you see on the page is the movies that are in. However, it becomes more confusing when there is a section for "Now Playing." You also cannot scroll through the two movies on display, on the landing page.

Key Point: How can we let users know all the available movies that are out now? 

Quick Book:

We also need to quick book a ticket, however when we go into the booking tickets sight, there are two sections for showtimes. It's confusing in where the showtimes are placed.

Key Point: How can we let users know all the available showtimes?

Storyboarding

sketches

Solution

The Search

Key Point: How can we let users know all the available movies that are out now? 

To tackle this, I decided to have the most recent available movies at the top of the page. 

  • By implementing the hover option on movies

  • By having the most recent movies be the first movies that show up

Quick Booking

Key Point: How can we let users know all the available showtimes?

To tackle this, I decided to have them see the dates for each movie.

Final product

Takeaways

This project is just a simple means of trying to push myself to redesign elements of an already established website. As a self-teaching designer, I want to tackle as many problems as I pass through.

 

My favorite part about this is - I've learned to combine physical problem solving to this project.